So you think you know everything there is to know about making effective cold calls? When Microsoft, Sage and the other software giants suddenly downloaded cold calling to you, their Value-Added Reseller partner, the effect was instant and awful. The past two years have been tough. If you, like many VAR salespeople, have struggled with making cold calls--or even the idea of yourself as a salesperson--then this free training is for you.
Direct from a sales expert who's been in your shoes, these four tips will transform you from pushy salesperson into trusted advisor for your clients. You'll learn:
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- What the reality of cold calling is--and how to make it work for you
- How to get to the person you want to talk to--and avoid the classic attacker/defender setup between you and the gatekeeper
- What to do to feel successful while making calls--and rapidly get momentum on your side
- How to start the call properly--so that you're treated as a trusted advisor, and there IS a "rest of the call."
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