IT VAR Landing 112

So you think you know everything there is to know about making effective cold calls? When Microsoft, Sage and the other software giants suddenly downloaded cold calling to you, their Value-Added Reseller partner, the effect was instant and awful. The past two years have been tough. If you, like many VAR salespeople, have struggled with making cold calls--or even the idea of yourself as a salesperson--then this free training is for you.

Direct from a sales expert who's been in your shoes, these four tips will transform you from pushy salesperson into trusted advisor for your clients. You'll learn:

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  • What the reality of cold calling is--and how to make it work for you
  • How to get to the person you want to talk to--and avoid the classic attacker/defender setup between you and the gatekeeper
  • What to do to feel successful while making calls--and rapidly get momentum on your side
  • How to start the call properly--so that you're treated as a trusted advisor, and there IS a "rest of the call."


Sign up for access to these free expert sales techniques in the form above. And if you know someone in your organization who would benefit from this information, please forward this page to them.

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